Digital marketing is a term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing. It uses channels and methods that enable an organisation to analyse marketing campaigns and understand what is working and what isn’t typically in real time.
Why is digital marketing important ?
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the news people got about your products or services came from your ‘internal office cabin’ and consisted of only what you wanted the public to learn. Digital media is an ever-growing source of visual content, entertainment, news, shopping and social interaction. Consumers are now exposed not just to what you speak about your brand, but what the media, friends, relatives, peers, etc., are saying as well, and more importantly, the consumers are more likely to believe their peers, than you. People want brands they can trust, companies that understand them, communications that are personalised and relevant, and offers to their needs and preferences, and this is exactly what Digital Marketing can enable for you.
How does digital marketing help a brand grow ?
Digital Marketing levels the online playing field.
Digital Marketing enables online discovery of your brand.
Digital Marketing facilitates interaction with targeted audiences.
Digital Marketing builds brand reputation.
Digital Marketing is more cost-effective than traditional marketing.
Digital Marketing helps generate better revenues.
Digital Marketing helps provide better ROI (return on investment) on your marketing investments.