Did you know that at an average 3.3 billion people spend close to 2 hours daily on social media platforms? If you are a restaurant owner looking for ways to boost sales and walk-ins, you are at the right place at the right time.
But before we dive into the topic of discussion, let me ask you a question. Imagine your ideal customer sitting on their sofa on a lazy Sunday afternoon, scrolling through your Facebook or Instagram page looking at different food recipes and videos. The sound of that satisfying crunch, the photo of your famous juicy steak, or a review from a well-known food blogger… It could be any of these posts that encourage them to engage with you. In fact, about 54% of users browse social media to search for food posts and reviews before ordering from or visiting a restaurant, thereby increasing your sales.
This is possible due to the growth of digital marketing, which has opened up a lot of potential marketing techniques that, albeit were available during the golden days, didn’t have this huge reach. With traditional marketing techniques, the only way people could get any information was by looking at hoardings, flyers, a newspaper ad or listening about it on the radio. The chances of your ideal client coming across this were quite less compared to what can be achieved today with the help of digital marketing.
Restaurants and bars stand at a disadvantage when it comes to attracting walk-ins. The customer is unaware of what the food looks, feels and most importantly tastes like. Digital marketing bridges this gap for you. As a restaurateur, photos and videos become your biggest assets when it comes to marketing. According to statistics, visual content of food is 40 times more likely to get shared on social media than any other type of content.
But that’s not all. Digital marketing isn’t just about posting good quality photos and videos. There are multiple tools that come into play, such as email marketing, SEO management, pay per click advertisement, creating a social media strategy… well, you get the gist. The list is long and full of terrors.
Don’t worry though, because, at The Social Tie, we have a team of enthusiastic experts at your disposal, that will help you and your food and beverage outlet grow. With the use of proper engagement tools and digital marketing, we create engaging content that you can boost both sales and walk-ins with ease! Get in touch with us to see how we can help!